品牌与体验设计 ｜ FDSM 复旦管院合唱团
2025 / BRAND IDENTITY / EXPERIENCE DESIGN / AIGC
本项目以AIGC作为主要创作方式，从概念探索、视觉语言建立到具体物料产出，覆盖Logo延展、主视觉画面与应用场景素材等关键环节。在此基础上统一合唱团的识别体系与视觉风格，确保线上传播与线下活动呈现保持一致。同时结合音乐会现场设计盖章与NFC等互动触点，引导观众参与并形成可被带走的纪念体验，提升整体传播与品牌记忆点。
This project was mainly created with AIGC, spanning concept exploration, visual development, and final production. It delivers a cohesive brand identity with consistent visuals across online and offline touchpoints, and includes concert interactions such as stamps and NFC to enhance audience engagement and memorability.
2025 / BRAND IDENTITY / EXPERIENCE DESIGN / AIGC
2025 / BRAND IDENTITY / EXPERIENCE DESIGN / AIGC
在「菁音合唱团」项目中，我把品牌当作一种可被感知的节奏：它既存在于标志与主视觉的秩序里，也藏在观众参与互动的瞬间。AIGC让创意生成更像一场排练——不断试音、不断校准，直到找到最适合合唱团气质的那一束光。最终，视觉与体验在音乐会现场汇合，让每一次停留、每一次触碰，都成为可以被带走的记忆。
What You’ll Find Here
Professional Projects focuses on exhibition and brand experience work, translating complex information into clear, readable on-site narratives through structure and spatial storytelling. The scope often spans planning, design coordination, and cross-team alignment, with an emphasis on rhythm, clarity, and reliable delivery.