品牌年框会展设计 ｜ 建信人寿马拉松赛事
2025 / ANNUAL FRAMEWORK / BRAND DESIGN / EXPERIENCE & ACTIVATION
本项目围绕建信人寿赞助马拉松赛事的全年活动需求，提供品牌年框全案策划与设计支持。以赛事场景为核心搭建统一的视觉主线与应用体系，覆盖展台、加油站等多类线下触点及传播延展物料，确保不同城市与多场活动呈现一致且可持续复用。同时结合现场动线与人群互动方式规划体验与传播触点，强化现场参与感与品牌曝光效果
This project delivers an annual framework for CCB Life’s marathon sponsorship program, providing end-to-end planning and design support across multiple events. A unified visual direction and scalable asset system were developed for key touchpoints such as booths and cheering stations, ensuring consistent on-site presence and brand visibility. Interactive experiences and communication materials were also designed to strengthen engagement and overall exposure throughout the event series.
2025 / BRAND IDENTITY / EXPERIENCE DESIGN / AIGC
2025 / ANNUAL FRAMEWORK / BRAND DESIGN / EXPERIENCE & ACTIVATION
马拉松赞助的价值，不止于露出，而在于让品牌进入一条真实发生的城市动线。展台、加油站和每一个触点，都是品牌与人群短暂相遇的瞬间——需要足够清晰、足够有温度，也要经得起高频出现与快速复用。在这个年框项目中，我希望把一次赛事的热烈，变成一整年的持续表达：让品牌被看见，也被记住。
What You’ll Find Here
Professional Projects focuses on exhibition and brand experience work, translating complex information into clear, readable on-site narratives through structure and spatial storytelling. The scope often spans planning, design coordination, and cross-team alignment, with an emphasis on rhythm, clarity, and reliable delivery.