全案策划设计 ｜ 2025 海尔新能源 曼谷生态大会
2025 / OVERSEAS EVENT / BRAND GLOBALIZATION / VISUAL STRATEGY / EXHIBITION DESIGN
本项目围绕企业国际化与品牌出海方向，在东南亚市场场景下开展大会整体视觉策划与内容表达设计。通过梳理对外传播重点与受众理解路径，构建展品展示的场景化叙事，并将发布会视觉语言与本地化语境融合，形成具有未来感与可信度的品牌呈现。整体设计兼顾发布节奏、现场阅读效率与传播识别度，强化品牌在海外舞台上的第一印象与记忆点。
This project delivers the overall visual strategy for Haier New Energy’s Bangkok Eco Conference, supporting brand globalization and overseas communication in the Southeast Asian market. By clarifying key messages and audience understanding paths, it builds a scenario-driven narrative for product showcases and integrates the launch visual language with local context. The final design balances on-site readability, presentation rhythm, and brand recognition, strengthening a futuristic and credible brand impression on an international stage.
2025 / OVERSEAS EVENT / BRAND GLOBALIZATION / VISUAL STRATEGY / EXHIBITION DESIGN
2025 / OVERSEAS EVENT / BRAND GLOBALIZATION / VISUAL STRATEGY / EXHIBITION DESIGN
这个项目更像一次“能力翻译”：把海尔新能源作为“数智化系统能力 + 一体化能源解决方案提供者”的角色，在海外大会场景中讲清楚、讲顺畅。
从活动主线到展品展示叙事，再到发布会信息节奏，我希望观众能在有限的时间里快速抓住核心价值——不仅知海尔新能源有什么，更理解这些能力如何组合成一套完整的解决方案。
What You’ll Find Here
Professional Projects focuses on exhibition and brand experience work, translating complex information into clear, readable on-site narratives through structure and spatial storytelling. The scope often spans planning, design coordination, and cross-team alignment, with an emphasis on rhythm, clarity, and reliable delivery.